Just because you sell toothpaste doesn't mean you have to show a guy or girl brushing their chompers, and then smiling to camera and exclaiming how the clean, fresh taste they have in their mouths is all thanks to your wonderful teeth-cleaning product. In fact, more often than not its the ads that turn common convention on its head that we most appreciate and remember. Take this new Snickers ad, for example, which shows Aussie construction workers 'not being themselves' when they're hungry, shouting empowering statements to the women who pass by on the street below. It's a fantastic example of how daring to be different can make all the difference when it comes to your target customers identifying with your brand. Does anyone get the feeling Snickers are hoping to attract some more female clientele with this one?