WEB & SEO
“Google only loves you
when everyone else
loves you first.”
"The best place to hide a dead body is page 2 of Google."
With the advent of the all-seeing, all-searching Google gods, it is not enough to build an amazing website and then hope that people find it. In the ago of SEO – or search engine optimisation – you also have to include elements in your website design that capture the attention of search engines and ensure you have at least a CHANCE of being found by your potential customers.
In a nutshell the process of SEO is to:
Identify the relevant keywords to include in your site’s content (including on your blog)
Create content that is relevant and meaningful
Get the attention of search engines
So that people who care about what your selling can find your site
Google and the other major search engines are constantly updating the algorithms they use to prioritize searches, and as they do so you may find that your site goes from ranking in the third spot on the first page, to falling off the first page altogether. The only way to avoid this is to be aware of the current status quo, anticipate potential changes, and act before they are implemented. In other words, you need to have your finger on the pulse of search engine trends, and Adroit Studio have got you covered on that front.
We utilise white hat SEO techniques and recommend above board content creation strategies with a view to your website’s success today and over the long term. We take the time with SEO because we love building websites, but believe in websites that don’t just look great, but work hard to generate leads for and create awareness of your business.
Here’s why we believe investing in SEO is worth it.
SEO Calls Attention to Your Website
If your site contains information on the products and services users are hoping to find when they enter a search phrase into a search engine, then you have a good chance of making it into the top search engine results. When you have done a really amazingly fantastic job with your SEO, your site will show up in the coveted top three search results; something that will drastically increase visits to your site. The best SEO results come about when a site is designed with SEO in mind, as your page organisation, drop down menus etc all have an SEO role to play.
SEO Helps to Build Your Credibility
Your website or blog aims to educate, entertain, and ultimately convince your target customers that what you have to offer is what they need to have, whether that’s lawn mowers, a new haircut, or the perfect first date venue. Unless you establish some degree of credibility with those customers, your efforts will be for naught.
SEO is one of the most powerful tools available for gaining attention, establishing rapport with target customers, and ultimately earning credibility. A key component in establishing your credibility is link building. The more links to your site that can be found on other credible sites, the better it is for your site’s reputation. Also, you want the links to be natural and not ‘bought’ or forced. Google and other search engines take all of these factors into account when ranking your site.
SEO thrives on content – so it’s a great opportunity to talk about your products and services!
SEO exists because websites contain so much content; the result of businesses having so many stories to tell. The SEO key is to focus on content that is useful to the reader. That means old-school keyword stuffing and similar dodgy SEO techniques no longer help to place a site or page high in the search engine results. In fact, if you overdo it with certain keyword phrases there is a good chance that the search engines will penalize your site and drive it lower into the results.
The right kind of SEO strategy helps you avoid this mistake, and improves your odds of making it into the top results.
There is no doubt that SEO is important, but as a tool that constantly changes, it is also important to regularly take a fresh look at your online presence. Adroit Studio understands SEO and we will work hard on your behalf to get you into the top rankings and keep you there, build a great reputation on social networks, and in general always be in a position to capture the attention of more potential customers with whatever digital strategy best suits your business.