Print Ads are not dead! They've just gone on holidays

In these days of digital advertising overload, where sponsored posts and 'you can skip this ad and watch your video in 5, 4, 3, 2...', effective print advertising can seem to your customers to be a most welcome medium for getting your message across. They can also be very powerful, as this example from Expedia shows.

This highly effective campaign by Ogilvy & Mather for travel brand Expedia uses airport luggage tags to great effect. With over 9,000 airports around the world, each with its own three-letter code to choose from, the Ogilvy & Mather team created a series of prints, using a tagline in the form of passport stamp, which says 'Find whatever floats your boat'.

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